Hancock introduces Web tool for agencies |
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Written by U.S. Insurance News
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Monday, 28 July 2003 |
John Hancock Life Insurance Company has launched a tool that provides its top long-term care insurance agencies with a consumer-driven rate calculator designed to be placed on the agencies' approved public web sites. Although rate calculators for long-term care insurance can often be found on corporate sites, the new localized web program allows the company's front line to provide a self service tool directly to their customers and prospective customers. The calculator tool provides customized rates for Hancock's long-term care insurance based on what an individual enters about himself or herself and the product features he or she selects. In addition to providing quotes for the cost of policies, all long-term care insurance terms are defined in the site's glossary, and available on pull-down screens.
BOSTON — John Hancock Life Insurance Company has launched a tool that provides its top long-term care insurance agencies with a consumer-driven rate calculator designed to be placed on the agencies' approved public web sites. Although rate calculators for long-term care insurance can often be found on corporate sites, the new localized web program allows the company's front line to provide a self service tool directly to their customers and prospective customers.
The calculator tool provides customized rates for Hancock's long-term care insurance based on what an individual enters about himself or herself and the product features he or she selects. In addition to providing quotes for the cost of policies, all long-term care insurance terms are defined in the site's glossary, and available on pull-down screens.
"With increased interest in long-term care insurance, we see that consumers want to do as much research as they can -- including finding out how much it costs," said Loida Abraham, second vice president, Retail Long-Term Care. "Our agencies can provide a direct service to their customers by putting the rate calculator on their own websites. Consumers can research at their leisure and then have an avenue for follow-up."
Although the calculator is viewed on a local agency's own website, the Internet-based system actually runs off a server maintained by Hancock's home office, so producers can be assured the data is accurate and up to date. The tool was developed internally in a joint effort by Hancock's Retail Long-Term Care marketing team and Advanced Sales Illustration unit.
"Our philosophy is to make doing business with Hancock as easy as possible for our producers," said Peter Anderson, executive director, Advanced Sales Illustration. "By maintaining the data at the home office, we can be assured that the calculator and all LTCI information are compliant at all times."
The rate calculator has been installed in the company's leading agency in LTCI sales and will be offered to additional agencies throughout the year.
John Hancock Financial Services, Inc. is a leading financial services company, providing a broad array of insurance and investment products and services to retail and institutional customers. As of March 31, 2003, John Hancock and its subsidiaries had total assets under management of $130.4 billion.
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