USAA Teams with Teleflora to find America’s Most Inspirational Mom |
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Written by U.S. Insurance News
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Monday, 03 March 2008 |
Motherhood is not a job for the faint of heart.
How much tougher is the task for single moms, military moms, and other women whose unique situations accentuate the challenges of parenting.
To honor these inspirational moms, several companies are teaming up to find “America’s Favorite Mom,” who will be revealed on a special episode on NBC’s program of the same name on May 11, Mother’s Day.
Teleflora has partnered with USAA, a financial services company serving members of the military and their families, to find inspirational mothers from all walks of life in five categories: single moms, working moms, stay-at-home moms, unconventional moms, and military moms, who may be serving overseas or taking care of the family single-handedly for those who are serving our country.
“USAA’s mission is to support the financial security of those who serve our country, and that includes the military moms who often are thrust into doing double duty,” said Rear Admiral (ret.) John Townes, vice president for USAA’s Military Affairs organization. “Through this partnership with Teleflora, we hope to show our appreciation for these amazing spouses and encourage everyone else to do the same by going online and nominating their favorite military mom in order that she might receive the recognition she deserves.”
Now through April 30, adults and children ages 13 and above can nominate their favorite military mom for the “America’s Favorite Mom” award by uploading videos, their favorite photos of mom, and essay testimonials to the “America’s Favorite Mom” Web site. Once nominated, moms can win thousands of dollars in exclusive online prizes and sweepstakes.
The top 15 nominees from the five categories will appear on NBC’s “Today Show,” and viewers will have the chance to vote for their favorite mom at the end of each show. The winning mom from each category will be featured on “Teleflora presents America’s Favorite Mom,” a one-hour primetime NBC program broadcast on Mother’s Day. At the end of the program, a celebrity host will crown one mom “America’s Favorite Mom” and name a rose in her honor. She will also receive thousands of dollars in cash and prizes, including an 18k gold heart-shaped “America’s Favorite Mom” pendant trimmed with dazzling diamonds.
USAA will award the military mom finalist with a $2,500 cruise gift certificate from Explore Cruise Travel and a free, year-long financial strategies plan with a USAA Certified Financial Planner® practitioner.
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