State Farm Tips Off New Ad Campaign |
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Written by U.S. Insurance News
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Monday, 24 March 2008 |
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State Farm wants to meet its customers at the crossroads of life.
The company's recently launched "Intersections" advertising campaign showcases how its products and services can help consumers no matter at which life intersection they find themselves.
With the slogan of "I'm there," the campaign gives new meaning to the idea of State Farm being there for its customers by placing the company in the middle of where consumers' need-great rates and savings-and consumers' want-quality service and the right coverage-converge. The campaign transforms the idea of the carrier's "being there" for its clients from an idea of relevancy at the moment of need (filing a claim) to the broader idea of a moment of want (shopping / making a purchase).
The campaign began March 16, selection Sunday for the NCAA's men's basketball tournament.
"Selection Sunday is the start of NCAA March Madness®, which is one of our biggest sponsorship events and a great tip-off point for us," explained Mark Gibson, assistant vice president for advertising for State Farm.
The campaign includes broadcast, print, and direct mail components as well as unique on-site activations and guerilla and viral components. While many of the more unique aspects of the campaign will launch in the Final Four tournament cities of San Antonio (men's) and Tampa (women's), it will continue to evolve and be activated as the campaign unfolds. |
