Prudential's Group Insurance Wins "Best of Show" Marketing Award for Long-Term Care Consumer Kit

 "Our marketing excellence awards are the 'Academy Awards' of the long-term care insurance industry, recognizing those companies who have created the best brochures, advertisements, and promotional contests during the prior year," said Jesse Slome, executive director of the American Association for Long-Term Care Insurance.

At this year's award program, held during the association's National LTCi Producers Summit in Atlanta, Prudential Financial Inc.'s Group Insurance business unit won Best of Show in the Consumer Kit category. Prudential earned the award for its pre-packaged enrollment campaign, which markets its group long-term care insurance product for small and mid-size U.S. employers.

Rea Kaschak, vice president of Marketing Management for Prudential's Group Insurance, said his company designed the award-winning enrollment campaign with one objective: "to give employers a turnkey solution for implementing and managing an effective, long-term care insurance enrollment campaign."

Kaschak noted that many employers, even those who view long-term care insurance as a valuable employee benefit, hesitate to offer it because the enrollment process seems complicated and time-consuming.

Employers who sign up for Prudential's long-term care insurance product receive a self-contained kit that provides easy-to-follow instructions and hints for a successful enrollment. It also contains everything they need to help educate employees about long-term care insurance and generate awareness about the enrollment period, including announcement kits, posters, table top tent cards, and flyers, as well as pre-written e-mails and flash message reminders. In addition, there's a supply of new-hire kits for use when new employees join the company.

"This award validates our marketing department's continuous efforts to give our clients valuable marketing solutions-solutions that help reduce their administrative burdens and give their employees the information they need to make wise benefit decisions," Kaschak said.