Consumers Encouraged to "Let Their Worries Go" at New Northwestern Mutual Site |
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Written by U.S. Insurance News
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Monday, 07 April 2008 |
Forget the bubble bath or a bottle of beer.
Northwestern Mutual has a much more creative way for consumers to let go of their worries.
How about slinging your worries away with a medieval-era catapult? Or shipping them off on a rocket?
Those and other clever gimmicks, such as a submarine and hot air balloon, appear at the insurance carrier's new interactive site, Let Your Worries Go.com. The micro site addresses some of life's greatest concerns, such as hunger and illness, funding college and retirement, and offers positive solutions.
Visitors with financial worries, such as financial security, education funding, wealth accumulation and retirement planning, can contact one of more than 7,000 Northwestern Mutual Financial Network representatives across the United States.
Nag Odekar, director of brand and advertising for Northwestern Mutual, said the new ad campaign is a fun and engaging way to connect with the carrier's "Internet-savvy" customers.
"We believe the 'let your worries go' concept enables us to break through the clutter, illustrating our company's value in an entertaining and meaningful way," Odekar said.
As part of its integrated campaign, the Northwestern Mutual Foundation has committed to donating $1 million in 2008 to help alleviate hunger and illness, provide natural disaster relief, and improve health and fitness. Four national nonprofit organizations will share the $1 million grant: America's Second Harvest-The Nation's Food Bank Network; Susan G. Komen for the Cure®, Habitat for Humanity in New Orleans, and YMCA.
Visitors to the site can rank their top societal worries. Worries that are submitted to the site through December 31 will be tallied and used to determine how the grant will be distributed among the organizations. Each organization is guaranteed to receive at least $100,000.
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