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With the rising cost of employee health benefits, Aflac is
using new TV ads to target small companies who want to improve employee
benefits without raising costs.
The ads, which feature the famous Aflac Duck, are part of
the “Aflac for Business” campaign. The campaign shows how employers can provide
benefits by making Aflac insurance policies—including accident, short-term
disability, hospital confinement indemnity, and long-term care—available at no
direct charge to the business.
“As rising costs are forcing companies to clamp down on
spending, Aflac helps employers provide more benefits with no direct cost to
businesses,” said Paul Amos II, president and COO for Aflac U.S. “Aflac insurance
can help businesses retain valued employees and market themselves to the best
workers in the most competitive markets.”
According to the Kaiser Foundation Employee Health Benefits:
2007 Annual Survey, employment-based health insurance premiums have increased
by 100 percent since 2000. Further, a Mercer health and benefits survey conducted
in 2007 predicts that this year, the average health plan costs per employee
will rise to $8,500, up almost $1,000 from just two years ago.
In the new commercials, the Aflac duck waddles his way
through a variety of settings, including a hospital nursery, shoe store, restaurant,
and resort, where he educates businesses on how to improve benefits and avoid
additional costs by providing Aflac products.
The ads will run primarily during business- and sports-related
programming.
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