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Acxiom® Corporation’s digital marketing services and direct marketing
services have been named to Advertising
Age’s Top 50 list in the magazine’s annual Agency Report. The list includes the rankings of over 800
advertising, marketing-services and media agencies. Acxiom was one of only
three newcomers to the direct agencies list for 2007.
“Advertising Age has recognized Acxiom for its success in what this
company does best,” stated John Meyer, Acxiom
CEO and President.. “Acxiom is in a singular position to maximize information
to create results for our clients. We know it’s not only being able to supply
the deepest, most innovative data products – it’s also what that data can do,
and Acxiom uses its data solutions to maximize marketing performance across
multiple industries and applications to support our clients’ ultimate success.”
Advertising Age placed Acxiom’s
digital marketing services as number 21 in the Top U.S. Digital Agencies.
Acxiom’s digital marketing creates campaigns using several media channels like
personalized e-mail, targeted websites, website advertising, and search engine
optimization. Combining campaign management with advanced analytics, the
company's proprietary IMPACT™ platform assists account and client teams with
designing, sending, and evaluating online direct marketing options.
Acxiom’s direct marketing services were listed by Advertising Age as number 42 in the Top U.S. Direct Marketing
Agencies. The division offers a complete line of marketing solutions such as
strategic, analytic, creative, and data services. They work for various retail
banks, investment firms, insurance companies, and travel and entertainment
industries.
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