Consumers Asked to Get Creative for New York Life Ad Campaign |
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Written by U.S. Insurance News
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Monday, 21 July 2008 |
New York Life Insurance Company is asking consumers to think outside the box.
Or in it. Or on it.
As part of its 2008 Selfless Gift advertising campaign, New York Life is sponsoring the Blue Box Challenge, an online contest inviting would-be advertisers to create ads using New York Life's blue box logos. The company will choose ten winning ads, which will be featured on the insurer's Web site in September, which is Life Insurance Awareness Month.
Creators of the winning ads will receive a $100 donation to the charity of their choice.
"We are pleased to offer consumers a way to actively engage in our advertising campaign," said Steve Rautenberg, senior vice president in charge of Corporate Communications for New York Life. "We believe 'user-generated content' adds an interesting and innovative aspect to an already-successful campaign."
Winning ideas will center on New York Life's core values-integrity, humanity, and financial strength-and the theme of the 2008 ad campaign itself: life insurance as the most Selfless Gift of all.
The Blue Box Challenge runs through August 31.
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