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And the winner of the “Best in Show” in the category of Producer/Agent Marketing Sales Promotion goes to ... Nationwide Financial Services for their Sevolution campaign!
The award was presented at the June 2008 Insurance Marketing Communications Association (IMCA) Showcase competition and awards. The IMCA contest had 325 entries from 60 companies and was judged on the categories of annual reports, audio/visual communications, direct mail, events, print and broadcast advertising, publications, and web communications.
“We’re honored by the recognition from IMCA. The award is a result of the dedication and hard work put forth by our entire annuity group,” said Ted Keegan, vice president of marketing for the Individual Investments Group at Nationwide Financial. “Nationwide is committed to simpler solutions for investment professionals and their clients, and the Sevolution campaign was designed and implemented with that in mind.”
Launched in August of 2007, the Sevolution campaign highlighted the changes to The Nationwide Lifetime Income Rider® (L.inc) along with Nationwide L.inc’s seven percent roll-up rider. The product was promoted to investment professionals through direct mail, collateral materials, print advertising, and e-mail and web communication.
“This was a multi-faceted campaign that included materials based on feedback we received from investment professionals,” clarified Keegan. “Whether it’s through a brochure, direct mail or flash video, we wanted to clearly and concisely communicate not only the features of Nationwide L.inc, but how it can add value to a client’s portfolio from a retirement income standpoint.”
At an additional cost, Nationwide L.inc is offered with variable annuities and offers:
- Guaranteed lifetime income from withdrawals of up to 7 percent of the income base regardless of market performance.
- Growth guaranteed with the potential to beat inflation
- Spousal continuation of benefits after the owner has passed away (additional 15 basis-point cost)
- Excess withdrawals without endangering the lifetime income guarantee
- Full market participation with no fixed investment restrictions
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